NewYour AI launch director for Stencil & Lovable apps
You built it.
Now launch it.
Agency-level launch strategy without the agency. Get your launch math, a day-by-day plan and a coach who checks in every day until launch.
Free first 7 days + 10 Launch Coach messages · no credit card required.
Countdown
Launch day in
21
days
Brand kit
Pulled from your app. Every ad and email stays on-brand.
Today · Day −21
Built for apps made with
- Stencil
- Lovable
- Bolt
- Framer
- Webflow
- Bubble
- Glide
- Softr
- Replit
Step 1 · Free
Your Launch Math
Four numbers. Know if your launch can hit its goal.
What would make this launch a win?
One-time price or first month.
103 salesto hit your goal. At a typical 2% conversion from a warm audience, you need to reach 5,150 people.
- Sales needed
- 103
- People to reach
- 5,150
- Sales on open + close day
- 62
- Most launch sales happen on day 1 and the last day
- Consider a later date: 60 days gives more runway
153 to go before launch day
Tue, Dec 15 at 9:00 AM
Why T-Minus exists
I watched brilliant creators build incredible apps on Stencil and Lovable, then hit a wall at launch. Agencies cost thousands. T-Minus gives you the same strategy and a calendar-ready plan in 5 minutes.
A launch plan, a daily coach and your next step. Minus the agency.
Know your number before you launch
Enter your goal, price and audience. See exactly how many sales you need, how many people you need to reach, and the gap to close.
Run my Launch MathA sample plan
Day −14
Warm-upPublish your hosted T-Minus waitlist page with ?ref= tracking links and DM 10 ideal buyers.
Day 0
Launch WeekSend founding-price email ($29 vs $49) with a hard 72-hour deadline.
Day +3
Follow-throughReview channel conversion rates in Mission Control; unlock paid ads only once organic posts convert.
An agency or T-Minus
Typical agency
$3,000–$10,000, mostly ads, starts from scratch.
T-Minus
Strategy first, ads only once your posts and emails are selling, daily check-ins.
Paid ads amplify something that already sells. We'll tell you when you're ready for them.
How it works
- 01
Do the math
Know how many sales and how much reach your goal takes.
- 02
Fix the offer
Price framing, a launch-only bonus, a real deadline and a guarantee.
- 03
Follow the plan
Dated tasks across warm-up, launch week and follow-through.
- 04
Check in daily
Share your numbers and get one adjustment for the day.
Your launch, directed.
Pick your date and get your plan in 5 minutes. We'll count down with you.
Start my launch plan