T-Minus

Pricing

Start free. Pay when you're ready to launch.

Your Launch Math, the first 7 days of your plan and 10 coach messages are free. Upgrade for the whole plan.

Free

See your numbers and start your plan.

$0

No card needed

  • Launch Math, share card, plan preview
  • Hosted waitlist page (T-Minus badge shown)
  • First 7 days of the full plan
  • 10 coach messages total
  • 1 launch

Launch Pass

Founding price · first 100

Everything you need for one launch.

Regular price $79

one-time · 90 days

Everything in Free, plus:

  • Full day-by-day plan + .ics download
  • Unlimited coach messages for 90 days
  • Today loop + morning email
  • Full Campaigns tab (Ad Studio, budget calculator, tracking links, campaign report)
  • 1 launch (90 days)

Pro

Best for repeat launchers

For makers who launch again and again.

$29

per month

Everything in Launch Pass, plus:

  • Unlimited launches
  • Unlimited coach messages
  • Waitlist page without T-Minus badge + custom domain support
Start Pro

7 days free, then $29 per month

Done-with-you

Coming soon

A human strategist works through your launch with you.

$499

one-time

Everything in Pro, plus:

  • 2 × 45-min calls with a human strategist
  • Review of offer, page and launch email

Human Expert Reviews are an optional add-on ($499 Done-with-you). The $49 Launch Pass includes the full AI Launch Director, daily 8:00 AM check-ins and .ics calendar export.